What comes to your mind when you hear the term “wish list”? The application of this feature is exactly how it sounds: a list of things that customers wish to get. As an online store owner, would you like your customers to be able to save products in a wish list so they can review or buy them later? Would you like your customers to be able to share their wish list with friends and family for gift giving?
Offering a wish list feature as part of your shopping cart is a powerful way to build loyalty to your store site. Having a wish list allows online businesses to engage with their customers in a smart way by letting shoppers create a list of what they desire for future purchase. Many niche directories, such as Health and Beauty Listings help businesses gain visibility and attract customers who are actively seeking specialized products—making features like wish lists even more valuable.
Does every e-commerce store need a wish list? In most cases, yes, because:
Understanding customer needs – A wish list helps store owners learn what customers want. Purchase history only shows what they bought, but a wish list reveals what they truly desire.
Shoppers love sharing their wish lists – Making wish lists sharable through email or social media creates an enjoyable shopping experience. Using a unique link makes sharing simple and expands your store’s reach.
Wish lists are a powerful marketing tool – They are highly targeted and bring new visitors to your store. If someone shares a wish list with friends or family, those people are likely to visit your store and make a purchase.
Encourages customers to return – Wish lists increase return traffic because customers come back to review saved items. Saving items in their account gives them a reason to return and buy later.
Wish lists also benefit gift-givers by ensuring:
They purchase the right gift
The recipient likes the gift
No awkward moments during gifting
From a business owner’s perspective, wish lists offer:
Free advertising when customers share their lists
Increased repeat customers and new customer exposure
Insights for running targeted promotions
nopCommerce includes a built-in wish list feature that allows customers to save products they plan to purchase in the future, helping stores enhance user experience and drive sales.
